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Email: sales@profitstars.com   Toll free: 877-999-2262 ext: 405396

Search Engine Optimization (SEO)

Search Engine Optimization or SEO is the process of making your website list higher within search engine rankings. Search engines regularly send out "crawlers", "spiders", or "robots" to read and archive websites so that people doing a search can find the information more easily. When search engine crawlers scan a website, they see the website in a manner very different from how humans view the website. Search engines take the results of these scans and put the information through unique algorithms to determine what the page is about and its rank within those topics.

For example, a person may be searching for information on boat loans. In this example "boat loans" is the keyphrase for which the page would be optimized. If your website has a page about boat loans and is optimized properly, then your site should appear within the results. The further a search is narrowed using other keywords or phrases, the higher your page's ranking will be. There are also factors beyond keyphrases that can determine a page's ranking within a search engine.

Determining Proper Website Organization

To make sure your site is optimized or SEO-friendly, we first want to start off with organization. With your site, we make sure that there is a clearly defined hierarchy of pages and subpages.

  • Navigation is placed and implemented in a way to balance the needs of usability with the needs of optimization.
  • We avoid image- and Flash-based navigation because they cannot be seen as easily by search engines.
  • The file name of each page is chosen so that it incorporates the navigation structure and content of that page.
  • We create two types of site maps to ensure that all pages of the site will be scanned and indexed by crawlers.

We make it easier for search engines to find and scan all the content found within your site by ensuring that the content is both organized properly and accessible.

Adding Keywords, Keyphrases, and Descriptions

After organization is addressed, the next step is to input appropriate keyphrases in as many places as possible. This is done in both the content and code areas of your web pages. We will seek your input and assistance on desired keywords and keyphrases which you wish to highlight within search engines, then we construct your content areas in a way that facilitates search engine scans and can increase page ranking.

  • We make sure there is only one main header for the page and that it is related to the primary keyphrase and title of the page. There may be sub headers, but we make sure they are coded to denote the proper importance within search engine algorithms.
  • We also make sure any images used on the page have alternate text assigned, or at least an option to include it within an "alt" attribute. By doing this, even though a search engine crawler cannot view the content of the image, it will have a way to know the intended purpose of the image.
  • We will also offer some suggestions for keyphrase placement for the specific verbiage that you will input and maintain.

The code areas are places that a person viewing a web page will not typically see but a search engine crawler will. These areas include the title, which shows up in the browser's title bar, and the meta "keyword" and "description" tags, which are not visible on the content area of the page.

Avoiding Negatively-Impacting Techniques

It is worth noting that there are several black hat techniques available which are meant to attempt to trick search engines into ranking a page higher. We avoid using these techniques and counsel you against them as well:

  • There may be hidden sections within the code. These areas often contain notes or comments for developers which are not visible normally within the browser and are not intended for regular viewing. We avoid using keyphrases in these hidden comments since doing such repeatedly can be interpreted as a black hat technique.
  • We avoid text that is the same color as the background of the web page. This "hides" keywords and keyphrases from human view, but the text is still visible to crawlers.
  • We also avoid using very tiny text that a human cannot read but a crawler can still scan.

Use of these techniques can have a negative impact on your website's ranking and can potentially cause it to be banned from being listed at all within a search engine's results (based on that search engine's algorithms). We do not use these techniques. To ensure that we only implement acceptable techniques, we follow Google's Webmaster Guidelines.


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